Yoga Kids QLD is a family run Yoga Studio with a strong focus on providing youth with varying levelled classes in yoga, meditation and mindfulness. Classes are targeted at kids aged 4 to 11. The client wanted to ensure the branding was fun and charismatic with a strong style identifiable through different mediums.
We utilised a playful typeface for the logo and carried it through all the collateral used for Yoga Kids QLD. Keeping within the theme of fun, we utilised vibrant colours mixed in with earthy tones to create a eye catching contrast, as the client wanted to ensure the brand was suited for a younger crowed but also drew upon the roots and professionalism of yogas teachings. We felt a strong importance on creating mascots for the brand as this would be an exciting visual queue for the kids and a recognisable element for the parents. Simple yet stylish, the mascots are a perfect way to showcase yoga poses and meditation through all the brands assets.
