To differentiate the brand from competitors, we opted to utilize a woodcut illustration style that dates back to the ninth century. This choice not only brings an element of classic design to the brand but also invokes a sense of unknown danger through the highly detailed motifs. As Chaready wished to avoid a cold, corporate feel, we aimed for the logo and product style to be rough and relatable, while still possessing a sense of class. Unlike other spice brands, our client sought a sexy and mysterious vibe.