An Inner West favourite, The Tocky as it is a classic pub with broad appeal. A neighbourhood local where you can pull up a seat, grab a drink, enjoy a quality meal and catch up with friends and family. The pub was due for a renovation and with it a new brand.
To draw upon the unique artistic flair of the local community, I created hand-illustrated designs to promote events and promotions, complemented by a bespoke font set used consistently throughout. To further enhance the visual identity, we incorporated a strong Art Deco essence into all of the collateral. Additionally, we provided a user-friendly website that allows for easy updates to be made to events and promotions on a regular basis.
