Case Study
The Toxteth
The Challenge
Fun and classic at the same time

An Inner West favourite, The Tocky as it is a classic pub with broad appeal. A neighbourhood local where you can pull up a seat, grab a drink, enjoy a quality meal and catch up with friends and family. The pub was due for a renovation and with it a new brand.


Glebe - Sydney, Australia

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The Solution
Art deco meets inner west grunge

I drew on the locals flair for art by creating hand illustrations to advertise promotions and events, with a bespoke font set used throughout. Also incorporating a strong art deco essence into the style of the all collateral. Also supplying a user friendly website for constant updates through events and promotions.

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