Nestled in the heart of Waterloo, a mere stone's throw away from the vibrant Danks Street, The Grosvenor has become a beloved institution in the local community. With a change in ownership, it became evident that a complete rebranding was necessary. Our goal was to develop a consistent style that would cater to the tastes of both long-time regulars and younger patrons. In addition to this, we designed a new website to promote and share information about the pub's offerings and events.
Due to the heritage status of the pub, we faced limitations with regards to making significant changes to the interior and exterior design. As a result, we had to ensure that all artwork and marketing materials would seamlessly complement the existing style of the venue, which featured some beautiful white and green heritage tiles throughout. We opted for a classic color palette that provided a fresh and modern update to the logo and other marketing deliverables. Our simplified approach allowed us to create a welcoming atmosphere that would appeal to both longtime regulars and new patrons alike.