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Our team was tasked with developing a new and contemporary look for the long-standing Rag & Famish hotel. Being a heritage pub with deep roots in Sydney, our client wanted to ensure that the branding reflected its rich history, while also giving it a modern and fresh twist that would resonate with their current patrons.
The client placed great emphasis on honoring the establishment's heritage. As we developed the logo, we made the decision to maintain as much of the classic feel of the previous design as possible, while making it more robust and legible. To introduce a modern touch, we incorporated a bold colour palette that included mint, forest green, and rich red, resulting in a striking contrast that adds visual interest.
