We were asked to create a fresh look for the well established Rag & Famish hotel. As a heritage pub with strong roots in Sydney, the client wanted to ensure its history was portrayed through its branding, while giving it a modern twist relatable to their current patrons.
Recognition of the heritage was important to the client, during the logo development process it was decided we wanted to retain as much of the previous logos classic feel, while transitioning into a format stronger and more legible. A modern take was introduced through our choice of colours featuring mint, forest green and rich red, creating a strong contrast.